Specialize Your Craft


St. Edward’s University’s accelerated online Master of Science in Digital Marketing and Analytics will give you hands-on experience in digital marketing strategy and execution. Our versatile program is more than just earning a certification. We help you understand the “why” behind digital marketing so you can be agile – no matter what new marketing/analytics tools come your way

The online M.S. in Digital Marketing and Analytics is a 30-credit hour program designed to be completed in just 16 months while working full time. Graduates develop a competitive digital knowledge base inclusive of big data management, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.

Courses are a blend of live online sessions and asynchronous coursework, providing flexibility to students while still allowing them to get to know their classmates and grow their professional networks. All courses are taught by St. Edward’s University’s world class faculty who are committed to your success.

Program Details

Program Format:

Online


Credit Hours:

30


Transfer Credit:

Up to 9


Estimated Completion Time:

16 Months


  


Be Competitive
In Your Field

Employers are searching for analytical experts in mobile, content, and social media marketing. We can help set you apart from your competition and prepare you for career advancement.


Get
Certified

Will a marketing certification lead you to your dream job? In our program, you have the opportunity to earn at least two digital marketing/analytics certifications.


Earn Your Degree
While Working

Want to go back to school and continue to work? With our program, you can earn your master’s degree in as little as 16 months while working full time.


Learn from
Expert Faculty

Professor Debra Zahay-Blatz, who designed this program, wrote the book on digital marketing – literally. Learn cutting-edge marketing strategies from a faculty with industry experience.

Career Outcomes


Career Outcomes for graduates vary and may include:

  • Digital Marketing Fundamentals
  • Marketing Data Analytics
  • Social Media Marketing
  • Marketing Tools and Technologies
  • Buyer Behavior Analysis
  • Marketing Metrics and Analytics
  • Customer Experience Marketing
  • Social Media Analytics
  • Managing the Digital Marketing Organization

Program Curriculum and Courses


The online M.S. in Digital Marketing and Analytics is a 30-credit hour program designed to be completed in just 16 months while working full time. Graduates develop a competitive digital knowledge base inclusive of big data management, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.

Courses are a blend of live online sessions and asynchronous coursework, providing flexibility to students while still allowing them to get to know their classmates and grow their professional networks. All courses are taught by St. Edward’s University’s world class faculty who are committed to your success.

  • Core Course Digital Marketing Fundamentals
  • Core Course Marketing Data Analytics
  • Core Course Social Media Marketing
  • Core Course Customer Experience Marketing
  • Core Course Marketing Tools and Technologies
  • Core Course Buyer Behavior Analysis
  • Core Course Marketing Metrics and Analytics
  • Core Course Model Building and Analysis
  • Core Course Social Media Analytics
  • Core Course Managing the Digital Marketing Organization

Admission
Requirements


Applicants for the online Master of Science in Digital Marketing and Analytics must hold a bachelor’s degree from a regionally accredited university.

The GMAT, GRE and/or other standardized admissions tests are not required. However, foreign applicants may be required to submit scores from the Test of English as a Foreign Language (TOEFL) to demonstrate English language proficiency needed to successfully complete the program.

Supplementary materials for the application include your current resume, personal statement expressing your interest and goals for the program and transcripts from all institutions previously attended.