Dive Deeper into Digital Marketing With a Master’s Degree.

Program Curriculum


The online M.S. in Digital Marketing and Analytics is a 30-credit hour program designed to be completed in just 16 months while working full time. Graduates develop a competitive digital knowledge base inclusive of big data management, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.

Courses are a blend of live online sessions and asynchronous coursework, providing flexibility to students while still allowing them to get to know their classmates and grow their professional networks. All courses are taught by St. Edward’s University’s world class faculty who are committed to your success.

Course Sequence


Semester

Course Name

Credits

Semester 1

Digital Marketing Fundamentals

3

Semester 1

Marketing Data Analytics

3

Semester 2

Social Media Marketing

3

Semester 2

Customer Experience Marketing

3

Semester 2

Marketing Tools and Technologies

3

Semester 2

Buyer Behavior Analysis

3

Semester 3

Marketing Metrics and Analytics

3

Semester 3

Model Building and Analysis

3

Semester 4

Social Media Analytics

3

Semester 4

Managing the Digital Marketing Organization

3

Certifications


Google Analytics

Google Adwords

Salesforce Trailheads

Twitter Flight School

Hubspot Inbound
and Content Marketing

IBM Big Data Fundamentals

Hootsuite


Students will also have the opportunity to earn certifications in at least two web marketing/analytics programs. Below is a sample of technology we cover in the program:

  • Google Analytics / Google Adwords
  • Salesforce Trailheads
  • Twitter Flight School
  • Hubspot Inbound and Content Marketing
  • IBM Big Data Fundamentals
  • Hootsuite

Admission Requirements


Applicants for the online Master of Science in Digital Marketing and Analytics must hold a bachelor’s degree from a regionally accredited university.

The GMAT, GRE and/or other standardized admissions tests are not required. However, foreign applicants may be required to submit scores from the Test of English as a Foreign Language (TOEFL) to demonstrate English language proficiency needed to successfully complete the program.

Supplementary materials for the application include your current resume, personal statement expressing your interest and goals for the program and transcripts from all institutions previously attended.

abstract graphic

Take Your Career to the Next Level.


Please fill out the contact form for more information or to request a call from an enrollment counselor.