Learn to manage digital marketing execution with an online M.S. in Digital Marketing and Analytics.

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COVID-19 Update: Our M.S. in Digital Marketing and Analytics is Fully Online. We're Currently Enrolling Students.

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Specialize Your Craft

St. Edward’s University’s accelerated online Master of Science in Digital Marketing and Analytics will give you hands-on experience in digital marketing strategy. Our versatile program is more than just earning a certification. We help you understand the “why” behind digital marketing so you can be agile – no matter what new marketing/analytics tools come your way.

Program Benefits

Be Competitive in Your Field

Employers are searching for analytical experts in mobile, content, and social media marketing. We can help set you apart from your competition and prepare you for career advancement. 

Get Certified, Build a Portfolio

Will a marketing certification lead you to your dream job? In our program, you have the opportunity to earn at least two digital marketing/analytics certifications*. You also develop a professional-level campaign portfolio.

Earn Your Degree While Working

Want to go back to school and continue to work? With our program, you can earn your master's degree in as little as 16 months while working full time. 

Learn From Expert Faculty

Professor Debra Zahay-Blatz, who designed this program, wrote the book on digital marketing - literally. Learn cutting-edge marketing strategies from a faculty with industry experience.

Course Topics

  • Model Building and Analysis
  • Managing the Digital Marketing Organization
  • Digital and Social Media Analytics
  • Marketing & Systems Automation
  • Digital Innovation in Mobile Marketing
  • Marketing Data Analytics
  • Social Media Marketing
  • Buyer Behavior Analysis
  • Marketing Tools and Technologies
  • Customer Experience Marketing


Earning an M.S. in Digital Marketing Analytics from St. Edward’s University can create an array of career opportunities.

Graduates of the program are well-positioned for a variety of roles, including:

  • Digital Marketing and Analytics Manager
  • Digital Marketing Analyst
  • Director of Digital Marketing and Analytics
  • Metrics Analyst, Digital Marketing
  • Web Analytics/Conversion Specialist
  • Marketing Researcher
  • SEO and PPC Specialists
  • UX Specialist

Tuition & Financing

At $37,260**, the online M.S. in Digital Marketing and Analytics is a smart investment. The skills learned in this program prepare you for career advancement in a growing field. Tuition includes all course fees but does not include books, comprehensive fee, or other course materials. Once accepted to the program, you are required to submit a $500 non-refundable deposit. Deposits are applied toward tuition and secure your place in the upcoming class.

The St. Edward’s University Financial Aid office provides information about financial aid opportunities available to graduate students.

Please visit the Graduate Financial Aid website or call us at (512) 387-3110 if you are interested in additional details.

**Tuition is subject to change at the discretion of the St. Edward’s University Board of Trustees.

How to Apply

Learn more about our application process on our How to Apply page.

Advisory Board


Take Your Career to the Next Level.

Please fill out the contact form for more information or to request a call from an enrollment counselor.

*The program provides students with the opportunity to obtain certifications throughout the program. There is not a guarantee that students will leave the program with any or all of these certifications. There is the possibility of a student not completing one or more certifications while still meeting program completion requirements.