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Learn to manage digital marketing execution with an online M.S. in Digital Marketing and Analytics

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Online M.S. in Digital Marketing and Analytics

Organizations around the world are shifting their marketing spend from traditional to digital platforms. This transformation is creating a huge demand for those with a strong digital skill set. To help marketing professionals acquire this knowledge, St. Edward’s University is pleased to offer an online M.S. in Digital Marketing and Analytics. Whether you want to manage digital marketing execution, or lead a marketing department, this versatile degree will position you for success.

Accelerated, Fully Online Program

Designed with working professionals in mind, the online Master of Science in Digital Marketing and Analytics can be completed in 16 months while working full-time. Our exclusively online format allows you to immediately apply concepts learned in class to your career. 

Unique Student Experience

St. Edward’s University offers an extraordinary environment that educates, inspires and empowers students to make a difference in the world. While the online format provides flexibility for working professionals, the interactive nature of the coursework promotes engagement with faculty and the creation of a dynamic professional network among classmates.

Key Skills for Growth Market

There is an enormous shift underway in marketing – advertising dollars are leaving traditional media and moving quickly to digital channels.  This shift demands new skills, tools and thinking – and this program will prepare you to lead in the digital arena.

Industry Practitioners as Faculty

The online Master of Science in Digital Marketing and Analytics was designed by Professor Debra Zahay-Blatz, a thought leader in the industry who literally wrote the book on digital marketing. Dr. Zahay-Blatz assembled an incredible array of faculty for this program – each with industry and teaching experience in digital marketing.

Course Topics

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  • Marketing Data Analytics
  • Social Media Marketing
  • Buyer Behavior Analysis
  • Marketing Tools and Technologies
  • Marketing Metrics and Analytics
  • Customer Experience Marketing
  • Model Building and Analysis
  • Managing the Digital Marketing Organization
  • Digital and Social Media Analytics
  • Marketing & Systems Automation
  • Digital Innovation in Mobile Marketing
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Graduates of the M.S. in Digital Marketing and Analytics are Well-Positioned for a Variety of Roles, Including:

  • Digital Marketing and Analytics Manager
  • Digital Marketing Analyst
  • Director of Digital Marketing and Analytics
  • Metrics Analyst, Digital Marketing
  • Web Analytics/Conversion Specialist
  • Marketing Researcher
  • SEO and PPC Specialists
  • UX Specialist

How to Apply

Admission to the online M.S. in Digital Marketing and Analytics is selective. A bachelor’s degree is required and international applicants may be required to submit a Test of English as a Foreign Language (TOEFL) score to demonstrate English proficiency. To get started, follow these steps:

STEP ONE:

Contact an Enrollment Counselor to discuss your qualifications and interest in the program.

STEP TWO:

Fill out your application here.

STEP THREE:

Provide your supplemental materials, including resume, personal statement, and undergraduate transcripts.

Tuition and Financing

At $36,000, the online M.S. in Digital Marketing and Analytics is a smart investment, as the skills learned in this program prepare graduates for career advancement in a rapidly growing field. Fees associated with the program are included in tuition. Books and materials are additional. Once accepted to the program, students are required to submit a $500 non-refundable deposit within two weeks.  Deposits are applied toward tuition and secure a student’s place in the upcoming class.

The St. Edward’s University Office of Student Financial Services assists students by providing information about financial aid opportunities available to graduate students. Please complete the contact form or call 512.387.3110 for additional assistance.

Advisory Board

David Altounian
Interim Dean, The Bill Munday School of Business, St. Edward's University

Dr. Altounian has extensive experience with over 30 years of experience in the technology industry. He was the Founder and CEO of Motion Computing, a provider of rugged tablet solutions for business customers. Prior to founding Motion he was with Dell Computer Corporation, where he served in executive positions for the Latitude notebook product line and the Precision workstation product businesses in 1997. He spent two years in the United Kingdom as the General Manager of Dell's Workstation Line of Business for Europe, Middle East, and Africa. His career includes management positions at Compaq Computer, Motorola, and Ashton-Tate. He is a named inventor on 10 patents and a published author.

Joe Decosmo
Chief Analytics Officer, Enova International

Joe DeCosmo is an entrepreneurial, customer analytics and strategy executive with more than 20 years successfully building marketing analytics teams and leading large and complex client engagements. As CAO for Enova International, DeCosmo leads a multi-disciplinary analytics team that provides end-to-end data and analytic services including data warehousing, business intelligence, fraud, credit risk, marketing, and business analytics. Prior to Enova, DeCosmo was Director/Practice Leader of Advanced Analytics and Insight at West Monroe Partners.

David Fossas
Director of Brand, WP Engine

With a focus on bringing corporate strategy, marketing and innovation disciplines to problem solving, Fossas is currently the Director of Brand at WP Engine. His work includes the launch of WP Engine’s first brand campaign in 2017, and, if his name sounds familiar, you have probably read his contributions on the wpengine.com blog as he shares updates on the evolution of the company from a WordPress host site to a WordPress Digital Experience Platform. Fossas offers experience across varied industries working with brands across consumer, auto, technology, finance, media, and healthcare verticals including P&G, Clorox, GM, Verizon, HP, Visa, Disney, Universal.

Robert Gilbreath
Vice President Marketing and Partnerships, ShipStation

Robert Gilbreath is Vice President of Marketing and Partnerships at Austin-based ecommerce shipping software provider, ShipStation. Working with notable companies including eBay, Amazon, Shopify Plus and Squarespace, Robert’s expertise delivers current marketing intelligence to the MS in Digital Marketing & Analytics program. A regular blogger and a former online marketing consultant, Robert’s experience brings a multi-layer approach to digital marketers seeking real world application.

Meredith Gonsalves
Deloitte Senior Consultant, Global Social Media Training & Activation

In her current position with Deloitte, Meredith Gonsalves develops the Deloitte Global campaigns and activations across platforms and develops and executes social content strategies for Deloitte's global social media channels. Her commitment to the advancement of social media education is evident at Deloitte as she leads training initiatives to help better serve a global network of social media practitioners and through her additional work and as an instructor for General Assembly.

Paul Jauregui
Vice President of Marketing, Praetorian

Paul Jauregui serves as Vice President of Marketing at Praetorian, a leading provider of innovative cybersecurity solutions for Fortune 500 companies, including Microsoft, Google, Samsung, 21st Century Fox, Whirlpool, and Qualcomm. Most notably, Paul led Praetorian’s go-to-market strategy for the firm’s Internet of Things (IoT) security practice by landing featured coverage in Fortune Magazine, NBC News, BusinessWeek, and TechCrunch. In 2016, Paul’s work led to Praetorian’s selection by Microsoft as its global security auditing partner and a founding member of its new Security Program for Azure IoT.

Brian Massey
Conversion Scientist

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a data driven conversion optimization agency, company. A best-selling Amazon author, Massey is often sought out for the work in his book, Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Prior to launching Conversion Science, Massey was Founder and CEO of Soft Reality a provider of custom Web and the desktop software for computer-based training, computer-aided design (CAD) and geographic information systems (GIS).

Natasha Ness
VP of Learning, LeadMD & Six Bricks

With a background in both graphic design and education, Ness brings her analytics skills and artistic background to her current position and Lead MD, a company specializing marketing automation. Known for her ability to synthesize raw content/data and convert it into anything from an infographic, an informative video or a new user interface, Ness is a committed educator among new and experienced digital marketing professionals. In addition to her work with LeadMD, Ness is also Head of User Experience at Six Bricks, a career-based learning platform.

Kurtis Ruf
Partner, Ruf Strategic Solutions

Kurtis Ruf is a Partner at Ruf Strategic Solutions, a fast growing, Big Data and Market Analytics Firm. Long recognized as an Marketing Industry expert, Kurt has been published in a multitude of industry trade magazines. In addition, he co-authored, along with Martin Baier one of the industry’s leading resource and training books, "Contemporary Database Marketing: Concepts and Applications." He also formerly served as an adjunct professor at George Washington University.

Neil Patwardhan
Senior Director - Global Alliances Marketing, Dun & Bradstreet

Neil Patwardhan is the Senior Director of Global Alliances Marketing at Dun & Bradstreet. He is a growth-driven marketing & strategy executive with a demonstrated track record in developing and marketing customer solutions in the mobile, digital, computing and big data spaces at both large enterprise and entrepreneurial ventures. Fluent in 4 languages, he is skilled at managing global marketing plans and teams in Americas, Europe and Asia. A strong cross functional team leader with key stops at large established brands such as Dell, LG USA and Dun & Bradstreet, Neil comes armed with a high track record of "getting it done the right way" using motivation, shareholder value and diving right in. In his spare time, Neil also mentors startups and individuals to help them fully achieve their perceived value.

Deirdre Walsh
Director of Marketing, Silicon Labs

From hackathons to IPOs, Deirdre Walsh has spent the last 15+ years building award-winning marketing programs at technology companies, including Silicon Labs, Jive Software, and National Instruments. Her passion for communications, equality and education earned her a spot as a White House LGBTQ Tech & Innovation Fellow under President Obama. Deirdre has been published in several outlets, including the Harvard Business Review and Wall Street Journal, and a speaker at events like SXSW and The Federal Reserve.

Dr. Debra Zahay-Blatz
Professor of Marketing & Entrepreneurship Department Chair, St. Edward’s University

Dr. Zahay-Blatz is among the driving forces behind the launch of online M.S. in Digital Marketing & Analytics. A thought leader in digital marketing with an international reputation, Dr. Zahay-Blatz owns a consulting practice specializing in data-driven digital marketing (Zahay, Inc.) and she is the co-author of the fourth edition of Internet Marketing, Integrating Online and Offline Strategies in a Digital Environment, and authored Digital Marketing Management: A Handbook for the Current (or Future) CEO. Dr. Zahay-Blatz has also placed hundreds of students in marketing positions including search, social, email, and web design.

Take Your Career to the Next Level.

Please fill out the contact form for more information or to request a call from an enrollment counselor.